The Millionaire Self Series (Day 2): The Premium Buyer Psyche & the LEAD Framework

Heads up: this episode is a replay from my free Telegram series, Million Dollar Self—I’m dropping daily live transmissions for 14 days. Want in? DM me RICH GIRL on Instagram or use the landing page https://melissaruiz.mykajabi.com/million-dollar-self

In today’s episode of Waking Up With Melissa, I break down the premium buyer psyche—what high-caliber clients actually look for (hint: it’s not discounts or feature lists), and how to lead with clarity, conviction, and certainty so your presence does the heavy lifting.

You’ll hear the real story of my first $28K month (with no audience and no complex funnel) and the identity shift that made it possible: trading effort for energetic alignment. Then we install the LEAD framework—Language, Energy, Authority, Decision-making—so you can stop chasing and start magnetizing.

A BREAKDOWN OF THIS EPISODE:

00:00 The $28K month with no audience: alignment > algorithms

06:58 How lack leaks your magnetism

10:45 Relationships as mirrors: triggers, worthiness, and owning your standard

13:10 Confidence → Clarity → Certainty: becoming the obvious choice

18:36 Detachment & karma: lead your clients without carrying them

21:28 Fall forward: why letting people see the “middle” builds trust

24:02 Transformation over features: your brand stories sell your offers

27:05 Everyday abundance: micro-moments that expand receiving

30:21 LEAD Framework (Language, Energy, Authority, Decision

32:18 Premium Buyer Do’s & Don’ts (your quick-start checklist)

PS: This was Day 2 of the Millionaire Self Series inside my Telegram group. If you want to catch the next 13 transmissions in real time, come join us—DM me RICH GIRL on Instagram or head here: https://melissaruiz.mykajabi.com/million-dollar-self

PS 2: Unleash & Unveil Your Soul Business is officially starting September 15th! It’s not too late to join. If you’re ready to align your purpose, business, and abundance in 2025, DM me “UNLEASH” at @iammelissaruiz to apply. Let’s build the empire that matches your soul.